Nine One

A Lifestyle Photography Campaign

Role: Creative Direction • Casting • Lifestyle Photography

Client: Nine One

Independently executed.

The Nine One Lifestyle Campaign is a photography series created for Tyler Seguin’s NineOne brand, designed to capture the attitude and identity behind the label beyond the product itself. From sourcing models to directing and photographing the shoots, I created imagery for e-commerce and social campaigns that showcased the merchandise in an authentic, lifestyle-driven way. The content helped elevate brand visibility, increase audience engagement, and support merchandise growth.